Streaming Content Division
Globally online video is becoming a bigger and more sophisticated business, but nowhere is that truer than in China. The country has the largest number of online-video viewers: around 800m, or over 80% of the internet-connected population. Online consumer spending is estimated to increase by over 200 million, and with a growing middle class, the majority of these online buyers represent the quality seeker segment of the Chinese market.
China, with its large user base and willingness to adopt technology, is experiencing substantial growth in the video streaming market. The four major categories of video streaming are video portals, content providers, advertisers, and users. Metan is the only foreign company that has successfully developed and launched scripted dramas in China and has done this on various platforms.