Global Formats Division
Metan Global Entertainment strategic acquisitions and investment sector leverages our strong local networks and infrastructure in the US and China, to penetrate local and global markets. Our layered infrastructure is built on proximity to markets, language ability, cultural understanding, time management; we make what is different and problems to others, our strengths. This is why our acquisition strategy has the ability to perform against multiple challenges.
Making Metan Global Entertainment well positioned to help you develop and refine your overall strategy, and identify strategic acquisitions as well as opportunities to grow your business globally and organically.
Streaming Content Division
Globally online video is becoming a bigger and more sophisticated business, but nowhere is that truer than in China. The country has the largest number of online-video viewers: around 800m, or over 80% of the internet-connected population. Online consumer spending is estimated to increase by over 200 million, and with a growing middle class, the majority of these online buyers represent the quality seeker segment of the Chinese market.
China, with its large user base and willingness to adopt technology, is experiencing substantial growth in the video streaming market. The four major categories of video streaming are video portals, content providers, advertisers, and users. Metan is the only foreign company that has successfully developed and launched scripted dramas in China and has done this on various platforms.
Feature Film Division
China’s passion for movies, at home and abroad, is resulting in phenomenal levels of growth and is outperforming China’s traditional industries, such as manufacturing. According to experts like McKinsey and Co., The Boston Consulting Group, and experts from Wharton, China is on track to have the largest film audience in the world, by possibly as early as 2020.
The phenomenal growth in this sector is due to increase income levels and market access. The infrastructure is growing at an unprecedented rate. China is building 15 new movie screens daily in new and existing cinemas, up from more than three screens a day in 2012, according to the U.S. commission’s report. China currently has 31,627 screens while North America has approximately 39,000 screens, according to The Hollywood Reporter. Bloomberg reports that China is expected to have 53,000 screens by 2017.
Entrance to Market
Hollywood can enter the Chinese market in three ways: through revenue-sharing films, flat-fee movies and co-producing a movie with a Chinese company.
The quota of 34 films applies to revenue-sharing films, which lets foreign studios take 25% of the box office receipts or about half the norm for other parts of the world.
2. Flat-fee Films
Flat-fee films, which have a different quota, are not a popular vehicle because Hollywood sells movies for a fraction of their worth, according to the U.S. commission’s report.
Co-productions, allow Hollywood to bypass quotas and receive about half of ticket sales.
Brand Integration Division
China is the world’s largest and most dynamic e-commerce market. Being successful in China requires understanding and embracing its unique digital landscape and consumers.
China’s annual online-retail sales passed those of the United States in 2013. By 2018, they are estimated to reach about $610 billion—passing Europe and the United States combined. The market is vast but success for many brands is rare, succeeding in China is far from easy. Select Western companies have captured some of the country’s explosive e-commerce growth, many make basic mistakes, from equating China’s e-commerce leaders with US companies (“Alibaba is China’s Amazon!”) to assuming selling and distribution practices from home markets are transferable.
The reality is that China is simply different. The select western brands who have penetrated this market share a common denominator, integration with an understanding of the varied regional tastes and preferences expressed through their digital landscape and consumption.
Our lifestyle division focuses on cultivating and working with stylishly-designed boutique brands. Brands that provide the quality and authenticity the growing urban population and the tech-savvy generation born after 1980, demands.
The growing demand for experience based commercial activities combined with the growth of ecommerce activities, the distinction between online and offline commerce disappears and an integrated omnichannel model that capitalizes on online and offline strengths emerges.
Two examples of this change and the demand for O2O (online to offline) experiences can be seen in the growth in the sports industry and live streaming. The growth in the sports industry and the growing demand for sports equipment in China is currently the highest in the world.
Live streaming barely existed in China three years ago, but it's now the fastest-emerging internet platforms and last year produced revenues of more than 30 billion yuan ($4.3 billion).