Live Events

The growing demand for experience based commercial activities combined with the growth of ecommerce activities, the distinction between online and offline commerce disappears and an integrated omnichannel model that capitalizes on online and offline strengths emerges.

Two examples of this change and the demand for O2O (online to offline) experiences can be seen in the growth in the sports industry and live streaming. The growth in the sports industry and the growing demand for sports equipment in China is currently the highest in the world.


Live streaming barely existed in China three years ago, but it's now the fastest-emerging internet platforms and last year produced revenues of more than 30 billion yuan ($4.3 billion).